Executive Function as a Service™ (EFaaS™) — AI-powered cognitive architecture for neurodivergent minds.
Section 01
Executive Summary
The Category
The Missing Prompt™ is building a new software category: Executive Function as a Service™ (EFaaS™) — AI-powered cognitive architecture giving neurodivergent minds the initiation, sustained attention, and completion enforcement they need.
The Intersection
We operate at the convergence of three growing markets:
- ADHD Support — $18.55B
- AI Productivity Tools — $13.61B
- Executive Function Coaching — $1.4B
Current AI tools assume a neurotypical baseline. Our framework is designed for minds that think in spirals and start in bursts.
The Strategy
A Profitable Data Engine
Unlike most pre-seed AI startups that burn cash to acquire users, The Missing Prompt™ has built a profitable, self-liquidating customer acquisition ecosystem — the Ascension model.
Book (SISZO)
Paid lead magnet; installs shared vocabulary
Mini-Course
Free bonus; first completion experience
Completion Room
$97/mo recurring; MRR + behavioral data
High-Ticket
AI Essentials ($997) & OS of You ($2,997+)
This Ascension model serves two critical purposes: profitable acquisition that funds growth, and proprietary behavioral data on how ADHD minds actually finish tasks — harvesting the exact prompts and structures that reduce initiation friction.
Founder-Market Fit
Built by the Prototype Customer
Joya Jones — University of Pennsylvania psychology graduate (magna cum laude), R.I.S.E. Fellow, EdTech operations veteran. Scoring in the 99th percentile for extraversion and 0th percentile for conscientiousness, she discovered that AI — when specifically architected for scope compression and the "last 20%" — could finally force completion.
She built The Missing Prompt™ to productize this breakthrough. Currently completing an MBA in Product Development at Colorado State University Global (exp. 2027) — a deliberate investment in the technical skills required to execute the Year 2 software transition.
The Ask
$500,000 Seed Round
Seed Funding
Activation and transition investment
Equity
Harlem Capital stake
Pre-Money Valuation
$5.5M post-money
Year 1 Revenue (Target)
$580K–$935K conservative floor
Section 02
Problem & Market Opportunity
Millions of U.S. adults meet criteria for ADHD — often rich in intelligence and creativity, but short on cognitive architecture: external systems that reliably initiate action, hold attention, and enforce completion. The market for AI-enhanced productivity tools has grown into the tens of billions — yet most tools are implicitly designed for neurotypical execution patterns.
The Design Flaw in Modern SaaS
Passive SaaS (Notion, Todoist)
Powerful organization and storage, but the user still bears the full cognitive load of deciding what to do, when to do it, and how to move through the work.
Active AI Tools (Motion, Sunsama)
Automated scheduling and calendar structure — but assume the user can begin tasks without resistance and complete them without external closure or nervous-system support.
The Result
Immediate setup friction, physiological bracing, and ultimately tool abandonment. The core problem is not a lack of discipline — it is an absence of software architected for how these minds actually operate.
The Converging Market Opportunity
These five independently growing segments define a large and structurally expanding opportunity. Our wedge — adult ADHD and executive function support via AI-guided execution containers — anchors us in a high-pain niche with a credible path into much larger adjacent markets.
Four Architectural Gaps in the Market
These four gaps — grounded in behavioral science and user experience — shape The Missing Prompt™'s competitive moat. No current product addresses all four in combination.
Section 03
Solution & Product Architecture
The problem isn't a lack of discipline. It is a lack of architecture.
We deliver Executive Function as a Service™ (EFaaS™) through precision conversation in bounded containers — structured dialogue with AI, inside rooms with walls, where the only job is to show up and respond. The container carries the cognitive load so the user's energy stays focused entirely on the work.
The Four Pillars of Containment
Every product in The Missing Prompt™ ecosystem is built on the same structural foundation — four non-negotiable pillars. If any one is missing, the container leaks.
01 — Clarity
Compresses infinite possibility into one directive: what is the single thing that matters right now?
02 — Containment
Creates a bounded execution space — a room with walls — that keeps energy concentrated until it transforms into output.
03 — Guidance
Structured, sequential movement through the work. The system decides what comes next; the user's job is to respond.
04 — Sanctity of Done
Ceremonial completion. A formal close that declares the work finished and releases the energy the brain has been holding.
EFaaS™ as a House of Execution
Foundation — Architecture (EFaaS™)
The Missing Prompt™ is the structural frame that turns scattered materials into a livable, usable house.
Front Door — Clarity
Decides where you enter: the single thing that matters right now. Without it, you just circle the building.
Walls — Containment
Hold energy in one space so effort doesn't leak in every direction at once.
Staircase — Guidance
Decides what comes next. You don't invent your own route — you follow the steps.
Door Closing — Sanctity of Done
Leaving a finished room and closing the door releases Zeigarnik tension. This room is done.
The Current Ecosystem: Revenue-Generating Data Moat
SISZO Book Series
Top-of-funnel acquisition. Installs shared vocabulary. Buyers receive the Expiring Mini-Course as a free bonus — their first successful completion experience.
The Completion Room
$97/month recurring container on WHOP. Every session generates real-world data on what produces completion — which prompts reduce friction, which closure rituals land.
High-Ticket Implementation
AI Essentials ($997) — gamified methodology mastery. OS of You ($2,997–$4,997) — 30-day bespoke executive function system design. Both generate the highest-fidelity behavioral data in the ecosystem.
The Destination
The Self-Serve EFaaS™ Platform
By Year 2, behavioral data, prompt architecture, and user workflows validated in our current ecosystem will be codified into a proprietary self-serve AI product — an always-available, zero-marginal-cost platform making Executive Function as a Service™ accessible to millions.
This transitions us from a high-leverage community to a highly scalable tech enterprise.
The Transition Logic
- Year 1: Profitable beta captures proprietary data
- Year 2: Data trains standalone AI platform
- Year 3+: Zero marginal cost per session at scale
Section 04
Business Model & Revenue
The Missing Prompt™ leverages a self-liquidating front-end (Ascension) model: a low-ticket entry product funds the acquisition of higher-LTV customers. Front-end book revenue is designed to cover or exceed CAC — making paid acquisition effectively self-funding and freeing investor capital for scaling.
The Proprietary Funnel Sequence
SISZO Book — $8.99–$21.99
Names the initiation/completion asymmetry. Installs shared vocabulary.
Expiring Mini-Course — Free Bonus
Walks buyers through one real stuck project to deliver a first felt experience of completion.
Completion Room — $47 intro → $97/mo
Structured finishing environment generating MRR and behavioral telemetry.
Finishing Type Quiz — Free
Identifies completion friction type; routes to the most appropriate high-touch offer.
AE4BDM ($997) & OS of You ($2,997–$4,997)
Deep methodology mastery and bespoke executive function OS design.
Unit Economics
Blended CAC
Per book buyer via paid social at scale
Blended LTV
Per acquired customer (conservative funnel assumptions)
LTV:CAC Ratio
Target range 8:1–14:1 (vs. 3:1 SaaS benchmark)
CAC Payback
Book sale covers CAC on day one; full LTV realized in ~9–12 months
Year 1 Revenue Projections
Target Case
$925,000–$1,420,000 total Year 1 revenue at baseline conversion rates.
Conservative Case
$580,000–$935,000 with conversion rates 15–20% below target throughout the funnel.
Section 05
Go-to-Market Strategy
The Missing Prompt™ competes on unit economics, not venture burn. The model acquires customers through a paid funnel that is self-liquidating on the front end — every dollar spent on advertising is designed to be covered by day-one book revenue.
Phase 1 — Months 1–3
Validate the Data Engine. Deploy paid social (Meta + TikTok), acquire first 500–1,000 book buyers, establish hard conversion rates, launch Completion Room MRR. Activate Milton Academy and Penn alumni networks for zero-CAC early buyers.
Phase 2 — Months 4–8
Blended CAC Reduction. Scale organic channels: LinkedIn thought leadership, TikTok/Reels, Medium dispatches. Leverage alumni networks for zero-CAC, high-LTV users. Launch AE4BDM with first course completions.
Phase 3 — Months 9–12
B2B Expansion. Scale ad spend to full daily volume. Initiate enterprise pilots with corporate wellness programs. Establish category authority via Inbound 2026 and ADHD conferences. Secure Year 2 AI platform technical roadmap.
Section 06
Competitive Landscape
Despite massive user demand, the current landscape is highly fragmented. Competitors solve single dimensions of executive dysfunction — planning, reminders, accountability, or education — while leaving the overarching execution gap largely untouched.
Where Competitors Fall Short
Our Competitive Moat
Proprietary Data Asset
Every Completion Room session captures behavioral telemetry on how neurodivergent users initiate, sustain, and complete tasks — building a dataset no competitor can replicate.
Category Creation: EFaaS™
We are naming and defining Executive Function as a Service™ as a new software category. The company that defines a category often becomes its reference point.
Ecosystem Architecture
Competitors address one layer. To compete with us, a challenger must recreate all five tiers — plus the data flywheel connecting them — not clone a single feature.
Founder-Market Fit & Lived IP
Original frameworks developed by a Penn psychology graduate who is the prototype customer — emotional precision and authenticity that generalist SaaS companies cannot structurally replicate.
Section 07
Team & Founder-Market Fit
Joya Jones — Founder
- University of Pennsylvania, Psychology (magna cum laude)
- R.I.S.E. Fellow, New Sector Alliance
- Operations Manager, MindBridge Partners (LearnLaunch EdTech Accelerator)
- Associate Producer, DAYBREAKER Boston
- MBA in Product Development, Colorado State University Global (exp. 2027)
- Prototype customer — 99th percentile extraversion, 0th percentile conscientiousness
The Ultimate Founder-Market Fit
She is the market: Built the solution because she needed it first.
She has the science: Penn psychology degree provides the behavioral foundation; Product Development MBA drives the software roadmap.
She has the timing: Adult ADHD diagnosis rates are rising and Generative AI has reached conversational maturity. The intersection is largely unclaimed.
Advisory Board
Trond — Organizational Developer & Executive Coach
25+ years helping people, teams, and organizations grow through change. Chief People Officer at eik management AS and Ottolander Medical; active coach on BetterUp. KAOSPILOT Creative Leadership graduate. Provides the bridge to the corporate and enterprise channel.
Michael — Technical Advisor, Software Systems Architect
25+ years designing business-critical software across healthcare, logistics, finance, and government. Founder of coexius, author of Beyond the Commit. His philosophy — "most software problems emerge from human behavior within technical systems" — aligns directly with our neurodivergent user churn insight.
Operating Model
High Leverage, Low Overhead
The Missing Prompt™ launches as a capital-efficient, founder-led operation. The front-end acquisition funnel is fully automated through our integrated tech stack (WHOP, Xperiencify, LemonSqueezy). Two part-time hires support Year 1 scaling:
Operations & Customer Success Coordinator
Manages funnel operations, the WHOP community, and member experience. ($24K–$30K)
Content & Growth Associate
Drives organic content production, social channels, and automated email sequences. ($20K–$26K)
This structure allows the founder to focus entirely on high-leverage activities: refining the proprietary data asset, delivering high-ticket OS of You architecture, and laying the groundwork for the Year 2 software build.
Section 08
Financial Projections & Use of Funds
The Missing Prompt™ is seeking $500,000 in seed funding for 10% equity — implying a $5M pre-money / $5.5M post-money valuation. This is an activation and transition investment: the IP exists, the book is live, and the methodology is documented. This capital scales what has already been built.
Valuation Rationale: A De-Risked Seed Profile
Negative-CAC Acquisition Engine
Day-one book revenue designed to cover or exceed CAC, making paid acquisition self-liquidating.
Proprietary Behavioral Data Moat
Fully operational ecosystem actively capturing telemetry on how neurodivergent users initiate, sustain, and complete tasks.
Category Leadership in EFaaS™
Naming and defining a new software category. The company that defines a category often becomes its reference point.
Founder-Market & Technical Fit
16 years of operational experience, Penn psychology degree, lived experience as prototype customer, backed by a technical advisor with 25+ years of enterprise software architecture.
Pre-Scale, Not Pre-Revenue
IP, book, methodology, and product architecture exist. Shimmer raised $2.5M seed (2022); Tiimo raised ~€1.5M pre-revenue. The Missing Prompt™ enters with a live Amazon product and self-liquidating acquisition engine.
Use of Funds — Year 1 Deployment
Year 1 Deployment: $278K–$372K
- Paid Advertising (Meta + TikTok): $80K–$120K
- Founder Salary ($5K/mo): $60K
- Part-Time Hires: $44K–$56K
- Enterprise-Tier Tools: $24K–$30K
- Speaking & Conferences: $20K–$30K
- Legal & IP Protection: $8K–$12K
- Freelance & Creative: $12K–$18K
- Contingency: $30K–$46K
Multi-Year Revenue Outlook
Year 2 growth is driven by the self-serve AI platform launch (Q3), enterprise licensing, and facilitator training. Year 3 assumes successful platform scaling with enterprise contributing 20–25% of total revenue. All figures are internal forward-looking projections.
Capital Structure & Series A Thesis
Cap Table
First external funding round. No prior investors, convertible notes, or outstanding equity obligations. Founder retains full operational control.
Series A Target (Q2–Q3, Year 2)
- Raise: $3M–$5M
- Trigger: Validated AI platform PMF + $2M+ ARR + 2 signed enterprise contracts
- Target valuation: $18M–$25M
- Implied step-up: 3.6x–5x from seed on paper
Section 09
Vision & Milestones
We are building toward a future where Executive Function as a Service™ (EFaaS™) is as familiar and necessary as SaaS, CRM, or cloud hosting — a reality where people who think in spirals and start in bursts have an architecture designed for how they actually work.
12-Month Milestones
Months 1–3: Build & Validate
Launch direct LemonSqueezy funnel, open Completion Room, launch Finishing Type Quiz. Deploy paid advertising. Activate Milton Academy and Penn alumni networks.
VC Milestone: Validated CPA + initial MRR from Completion Room.
Months 4–8: Optimize & Scale
Scale ad spend, launch AE4BDM and OS of You. Activate alumni networks for zero-CAC distribution. Deploy LinkedIn, TikTok, Instagram Reels, and Medium content.
VC Milestone: Blended CAC below $8; Completion Room MRR growing month-over-month.
Months 9–12: B2B Expansion
Reach target daily book volume, publish SISZO Book 2. Speak at Inbound 2026. Pilot enterprise licensing via Trond Iden's network. Begin Year 2 AI platform technical mapping under Michael Payne.
VC Milestone: $925K+ annualized revenue run rate; enterprise pilots live; Year 2 roadmap secured.
The 24-Month Horizon: Four Growth Axes
Axis 1: Self-Serve AI Platform
Always-available EFaaS™ at zero marginal cost per session — making guided completion accessible to millions.
Axis 2: Enterprise & Institutional
Corporate wellness, university disability services, and coaching organizations — high-value B2B distribution via Trond Iden's network.
Axis 3: Facilitator Training
Certified facilitators license our methodology and software to deliver Completion Room sessions to their own clients — transitioning to a B2B2C model.
Axis 4: Book Series Expansion
Each new SISZO book functions as a fresh, self-liquidating acquisition engine — introducing new audiences to the top of our software funnel.
Why Harlem Capital
A Harlem Capital-Aligned Company
Diverse Founder
A Black woman founder with formal training in psychology and a career built at the intersection of social enterprise, EdTech investment, and operational execution.
Category-Defining Framework
Built on lived experience, serving millions who have been told their neurology is a deficit rather than a design specification.
Transformative Mission
A business model aligned with Harlem Capital's thesis: funding diverse founders building transformative companies. This is that company.
Appendix A
Product Architecture: The SISZO Ascension Ladder
Each rung increases depth of containment, ticket size, and behavioral data quality — together creating a self-funding funnel and a proprietary execution dataset for the EFaaS™ platform.
Product Ladder: Full Specifications
Product Status & Roadmap
SISZO Book — Live
Book 1 published on Amazon and direct. Roadmap: Publish Book 2 by Month 9–12 as a second self-liquidating acquisition engine.
SISZO EMC — Live
Free bonus with direct purchases. Roadmap: Optimize completion metrics, then launch as $27 standalone to deepen front-end monetization.
Completion Room — Live Beta
Early paying members active. Roadmap: Scale to target member count, instrument full telemetry for Year 2 EFaaS™ platform logic.
AE4BDM — Curriculum Built
Launching first public cohort in Months 4–8. Roadmap: Complete 1–2 cohorts, develop institutional adaptation for enterprise licensing.
OS of You — Live (Limited)
Delivered in limited cohorts to manage founder capacity. Roadmap: Standardize format in Year 1; pilot facilitator-led deliveries in Year 2.
Self-Serve EFaaS™ Platform — Planned
In pre-build design and data-mapping phase. Roadmap: Architecture design complete Year 1; development begins early Year 2; Q3 launch target.
The Missing Piece Has Never Been Discipline
For millions of people who start many things and finish few, the missing piece has never been discipline, motivation, or another app. It has been architecture.
The Missing Prompt™ is that architecture. The $500,000 seed investment activates a business that has already been built in every dimension except scaled deployment. This investment puts it in their hands.
The Missing Prompt™